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What Are QR Codes and Should Marketers Use Them?

Introduced by Denso Wave in Japan and ISO standardized, Quick Response code (QR code) is a bi-dimensional bar code initially used for product identification. Today, this bar code is adopted for online...

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Top Business QR Code Failures

Previously, we wrote about the advertising potentiality of QR codes and its use for online marketers. In this discussion, we will talk about QR code failures. When QR codes are not able to manage all...

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